While it may seem pointless to attempt to rank in local city search results without an address in that location, it is possible to achieve organic rankings there by creating carefully thought out city website pages.
Optimizing for local city pages like Glen Ridge involves employing both on-page and off-page SEO strategies in order to boost their presence within search results pages (SERPs).
On-Page Optimization
Utilizing best practices for optimizing page-level elements is a surefire way to help your website outrank local search results. Utilize keyword research when developing web pages and ensure the content aligns with search intent of target audiences.
Add keywords to your meta tags is another effective way of improving on-page SEO. While no longer considered direct ranking factors, this practice can help Google better understand your site and determine if it meets searcher queries.
Make sure your business NAP (Name, Address, and Phone number) is displayed prominently on your website – ideally in the footer and linking back to Google Business Profile). This will increase the chance that voice searches that utilize Rankbrain will bring up results with your name, address, and phone number in search results. It is also essential that this NAP information remains consistent across your website pages, service area pages, citations on the web – this helps search engines understand that trust has been built between search engines and consumers, helping build local search rankings over time.
Off-Page Optimization
Off-page optimization is an integral component of local SEO strategy, covering everything from links and social media mentions. While its success may be difficult to measure or track, its importance to any successful internet marketing effort cannot be understated.
Off-Page Optimization involves building quality links. Incorporating keywords in title tags and meta descriptions also can help optimize website content; another off-page optimization method includes social media posts and blog content creation. However, these off-page optimization techniques won’t do you any good without quality content. Great content keeps visitors coming back while giving them reason to recommend you; and can even help build trust among existing and potential new patients by emphasizing guarantees; doing this shows them you stand behind your work and will take steps to address any problems; ultimately increasing patient retention and conversion rate.
Local Link Building
Local link building refers to creating backlinks targeted specifically towards your target market. Such backlinks can bring in targeted traffic while simultaneously ranking you for specific search queries.
As an attorney, you could employ a local link building strategy to gather backlinks from local business directories and newspaper websites in order to generate more website traffic and draw consumers toward your law firm’s services.
However, local link building should be done carefully as too many links could actually hurt your SEO ranking. To remain relevant and avoid getting penalized by Google, create separate pages for each local area served and ensure all citations are optimized and current – this will also ensure accurate online listings which in turn affect search engine rankings.
Local Keyword Research
Organic search traffic can be a crucial source of leads for local businesses, so ranking well for keywords with strong local intent can help draw in customers and expand your brand awareness.
Finding local keyword phrases requires extensive research. Free tools like Ubersuggest and Google Keyword Planner may assist in this endeavor; however, these may only give an initial starting point and won’t offer as much keyword insight as paid options do.
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Analyzing competitors is another powerful way to identify local keywords. You can do this by conducting a Google search of them and reviewing the SERPs, looking out for any keywords they are using (for instance if competitors are targeting “gas boiler repair”) then include this term into your content to increase relevance and target similar phrases if necessary. Use a tool such as SEOmoz Keyword Ranker Pro to see which pages rank for these terms and their performance over time.